Search engine optimisation isn’t only the domain of industry experts. New trends are developing in the realm of “do it yourself SEO”, allowing small businesses to stand out from the crowd…
The one constant in search engine optimisation is that there are no constants – the rules are continually changing. The search engines update their algorithms regularly in an attempt to improve the end-user experience, but from a website owner’s point of view, it can be very disruptive. What works today might not work quite so well next year, and the following year something entirely different may pop up to set the cat among the pigeons once more.
Keeping up with the latest, proven effective SEO techniques is all the more difficult because there really is no rule book on the subject. Search engine algorithms are a closely guarded secret, so strategies need to be reverse-engineered in a constant game of hit and miss. Internet marketing experts essentially discover by trial and error what works and what doesn’t.
Do It Yourself SEO
To bring a little sanity to this quirky guessing game, there are definitely tried-and-true techniques that, when applied properly, have been shown to deliver results. There are a number of do-it-yourself SEO strategies which the casual webmaster can implement themselves, without having to commit time to staying on top of the latest industry developments.
Social Networking
As social networking grows in popularity, so to does promotions by way of social networking sites. Setting up a business page on a social networking site costs you absolutely nothing, and allows you to load it up with tons of photos and information about your products or services.
Blogging
Blogs are a great way for building direct and indirect links back to your site. It pays to take a time with each post however –
for them to be effective in the search engines, some knowledge of proper keyword placement is required. If you use WordPress, the WordPress SEO plugin by Yoast really helps with this. And if you don’t have your own blog, check out our Blog Products for cheap, yet very effective, solutions.
Guest Posting
Guest posting on other people’s blogs is also a great way to interact not only with customers, but other industry leaders. This works really well in vertically integrated businesses, where your products or services complement – but does not directly compete with – the products and services of the other blog owner.
Article Marketing
Online article directories still provide a significant SEO booster if you submitting short, keyword-related articles. Once again, it costs absolutely nothing and it’s also a great way to not only publicise information on your products and services, but provides your site with quality inbound links.
If you know anything about SEO, these techniques shouldn’t be news to you. But are you implementing them? You can’t benefit from what you don’t do.
Even if you don’t have the money to hire “experts”, you can still maintain an effective search engine optimisation campaign by committing a little time to covering the basics.
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